Designing an effective and attractive salespage or landing page got a whole lot easier with the introduction of OptimizePress. If you haven’t heard the buzz, OptimizePress is a WordPress theme that gives online business owners with limited HTML coding and design skills the ability to create optimized squeeze pages, attractive salespages, launch campaigns, and member centers.
As an online business owner, or really anyone who has been online for any length of time, I’m sure you’ve seen your fair share of long form salesletters touting the benefits of the latest product or service. You’ve definitely seen them, probably even read some of them, studied a handful to model your own salespages on, and maybe even bought from them. The truly adventurous have probably even taken a stab at designing one of their own – with varying degrees of success and frustration!
It comes as no surprise that the long form salesletter is evolving. Many marketers are beginning to use shorter pages or creating a video salesletter: a 20 or 30 minute autoplay video on a blank white page with a delayed buy button. These pages are becoming increasingly common. In part because of the effectiveness of video and audio. In part because of the growing popularity of OptimizePress.
Why Do You Need Squeeze Pages and Salespages?
Anyone doing business online needs their website visitors to take a specific action when they land upon one’s website: in most cases, submit and email address or purchase a product.
Salespages and squeeze pages are designed to give your website visitors direction instruction as to what you are trying to get them to do. They’re set up to give your website visitor all of the information they need to make ONE decision: optin or buy.
How Optimize Press Helps
OptimizePress is a WordPress theme that gives you the ability to create an unlimited number of eye catching and attractive squeeze pages or salespages easily. OptimizePress allows you to design these pages easily without having to have advanced coding skills or design skills.
When you install OptimizePress, you’ll have access to a host of features that easily enable you to
- generate headlines
- generate visually optimized opt-in boxes
- generate action oriented “add to cart” buttons
- add delayed call to action buttons
- integrate videos
- add testimonials
- and more!
Easy Integration with Social Media
Another essential feature in today’s new media marketplace is the ability to easily integrate with social media. With OptimizePress, there are no additional plugins to install. With the click of one box, you can allow your website visitors to share pages of your website with their friends on Facebook or their followers on Twitter. OptimizePress includes several attractive social media icons. You can also easily integrate Facebook comments on your pages.
Who Should Use OptimizePress?
The features outlined above are by no means everything that you find “under the hood” when you purchase OptimizePress. There’s also a blog component, membership module (to set up an attractive member area on your site, not run the payment / subscription process) and even a launch funnel. If you’re an online entrepreneur in need of an easy-to-design salespage, squeeze page or membership site you will love OptimizePress. Many of my clients have OptimizePress and design pages themselves or hand the copy over to me to design for them.
The OptimiePress theme is a premium WordPress theme – that means there’s a fee to purchase the theme. But the best part is, once you’ve purchased the theme, you’re licensed to use the theme on as many WordPress sites as you want.