Just stumbled across a fantastic report by MarketingSherpa (passed on by my colleague, Chris Knight) of the biggest email marketing blunders.

Mistake #9. Disregarding Your BlackBerry and Mobile Readers

I’ll admit, this is a hard one for me to get my head around, mainly because I don’t own a BlackBerry or mobile reader so it’s not natural for me to think of the needs of that type of consumer.