Just stumbled across a fantastic report by MarketingSherpa (passed on by my colleague, Chris Knight) of the biggest email marketing blunders.

Mistake #11. Relying On Email Only

One of my best clients has had tremendous success with this strategy. He prints a monthly newsletter and mails it to his clients via regular post.  The opt-out rate is negligible. If you can afford to do it, do it.  Services like Click2Mail make it much more affordable than you think.

Chris reminds us: Many email newsletter publishers send print versions along with their email versions. If you can afford to do it, this is a great communication strategy that is proven to pay off.

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