Just stumbled across a fantastic report by MarketingSherpa (passed on by my colleague, Chris Knight) of the biggest email marketing blunders.

Mistake #10. Repeating Ad Types

I’ve reccently been helping a client come to terms with the fact that his eZine ads are not effective.  His list is suffering from ad fatigue.  We’ve recently changed the formatting of this ads and experimented with different placement and it has made a difference.

Chris reminds us: If you have advertisements in your newsletter, change the positions around to prevent ad blindness.  Ad blindness is when your readership begins to not see your ads because they have been trained to avoid looking at them.  Every medium eventually suffers from this.

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