It’s a lazy Sunday and the sun is shining and tempting me outdoors but I committed myself to reading a few pages of Mark Joyner’s Mind Control Marketing.  There’s a line that really resonated with me but I’ll get to that in a minute.

I know that a lot of my readers are new to internet marketing and just getting started with their online business blueprints.  And while I believe that Joyner’s new book Mind Control Marketing will be a valuable and fascinating read for you, it may not be the best starting point for you.  In fact, in his foreword, Mark Joyner himself states:

“At the time I thought that teaching people about the loop-holes in the human mind that allow people to be manipulated was, while not inherently wrong (it can most certainly be used for both good or evil), not the best place to begin teaching people about marketing.  A more wholesome starting point is outlined in the next book I wrote: The Irresistible Offer.”

Now I’m not saying you shouldn’t buy Mind Control Marketing if you’re just getting started but I’m a firm believer that all knowledge must be acquired on a solid foundation of prior experience and knowledge.  I’m also a big believer in all marketing being ethical marketing.  And that’s why I think you should read The Irresistible Offer before you read Mind Control Marketing. 

Now an eBook version of The Irresistible Offer does come as a bonus with your purchase of Mind Control Marketing but it really is a book that should be on your bookshelf.  I’ve read when it first came out and it really helped sme understand that all business is based on making an offer: I’ll give you this if you give me that.  Now that’s an oversimplification of the concepts taught in The Irresistible Offer but the book is one I refer to often when I am working on growing my own business or helping my clients with theirs so it really does belong on your bookshelf.

At any rate, whether you read the eBook or buy the hard copy, The Irresistible Offer should be read before you start on Mind Control Marketing.

And I promised you the line that resonated the most with me in the first few pages of Mind Control Marketing:

“Truly giving someone the ability to choose is what separates the ethical application of persuasion from the unethical application of these ideas.”

If you want to know the context of that sentence, you’ll just have to snag a copy of Mind Control Marketing yourself.  I’m excited to read on but the sunshine streaming through my window really is making an irresistible offer and I think I might just have to take it up.

Happy Sunday!

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