One area of e-mail real estate that is often overlooked is your e-mail signature file. Do you have one? Think about it, how many times have you followed a link in a signature file? Plenty I’m sure. You’d be amazed how effective this stategy is. Believe it or not, people follow these links. I have one and change it several times a year, depending on what we’re doing or promoting or what books I have coming out. I’ve taught many of my clients to do it too and it’s worked remarkably well.
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