Just stumbled across a fantastic report by MarketingSherpa (passed on by my colleague, Chris Knight) of the biggest email marketing blunders.
Mistake #11. Relying On Email Only
One of my best clients has had tremendous success with this strategy. He prints a monthly newsletter and mails it to his clients via regular post. The opt-out rate is negligible. If you can afford to do it, do it. Services like Click2Mail make it much more affordable than you think.
Chris reminds us: Many email newsletter publishers send print versions along with their email versions. If you can afford to do it, this is a great communication strategy that is proven to pay off.
Like this article? Subscribe to my RSS feed |
Have a question or comment? Just click the comment link below.
Find this Post Helpful? Please click the Share This or Bookmark links below.
Leave A Comment