There’s a reason why I love Joe Vitale.  I’ve followed him for years and think he’s fantastic.  I finally bought a few of his products and listened to the first audio last night.  Hypnotic Marketing has always fascinated me and I study each of the communications I receive from Joe and always learn valuable nuggets.  He truly is a master at showing you techniques on how to make your publicity, emails and websites hypnotic.

The audio I listened to focused on Social Marketing which is a topic that is near and dear to my heart.  I Twitter, I’m LinkedIn and Facebooked and MySpaced.  I even Plurk.  Social marketing represents the second largest traffic source to my websites and blogs.  Even with all of that online socializing, I managed to take away a few great ideas from the audio.

As often happens when I’m introduced to new ideas, I immediately attract examples of them in action.  The suggestion was made to map out the holidays and time your marketing and blog posts to coincide with the holidays – the premise being that people will naturally be online doing searches around those times.  As I listened to the call and jotted notes, the thought occured to me: what if someone were to create their own holiday and built buzz around that?

As luck would have it, The Amazing Raw Divas have done just that.  And they know it too.  They’ve made a bold announcement and declared:

If Hallmark Can Do It, So Can We

The Raw Divas have proclaimed August 15th as International Green Smoothie Day!  The buzz has been building for months and I have no doubt that they will succeed in their grass roots movement to create a new celebration to be recognized for years to come.  You can bet that International Green Smoothie Day will be part of my holiday marketing calendar for years to come.