​Most coaches know the basic components of an effective marketing toolkit. Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.

Each tool in your marketing toolkit has an important job to do, but the one with the most power to quickly establish you as an authority in your niche by far is your published book.

Your name on the cover of a tangible, hold-it-in-your-hands, printed-on-paper book is the one thing that can take your coaching business or fitness and wellness coaching business from somewhat successful to rock star status.

​As A Published Author, You're An Instant Expert

Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?

They’re almost always introduced as “The author of…”

There’s a reason for that. Those who have the expertise to dig deep into a subject just so they can break it down in a way that others will understand clearly know their stuff. Books don’t just skim the surface of a subject. They follow the ​all the different paths and rabbit trails to success and make new connections and explore unknown corners.

If you’ve written a book, you have almost certainly earned your “expert” status.

​Writers Are Committed & Driven

Not only are authors seen as the experts in their field, but they’ve proven themselves to be more committed than most. Think about the time and energy and frustration that comes from writing 150 or 200 or even 300 pages of content about the same subject. Not only that, but those pages must flow together in a logical order, make sense out of difficult to grasp concepts, and be engaging, too.

That’s a tall order and for those who pull it off, the kudos are well deserved. When your book is published, you deserve to walk a bit taller and hold your head a bit straighter. But even if you don’t, others will see you through new eyes, simply because you’ve written a book.

​Books Open Doors

When it comes to publicity—be it in the form of interviews, speaking engagements, JV invitations, or just more traffic to your website—you really can’t do better than a self-published book. Books ​offer a "foot in the door" when nothing else will. 

Having trouble getting recognized in your niche? Books get you noticed by top-tier influencers in your niche.

​Searching for a way to stay connected with your audience after a speaking engagement? Books make you a more memorable speaker.

And believe it or not, self-published books even turn into traditional publishing contracts, and all the benefits that go along with it.

With all the advantages that come with having written a book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience, and to your business, to get that book published.