QUICK TIP: Make Your Marketing Memorable

Outregeous marketing is the latest buzz word in Internet Marketing (a derivation of authentic marketing).

How can you cut through the clutter and get noticed? Make sure your marketing is not boring or bland – if you’re outrageous, your marketing should be too. Your goal is not to offend the masses but to have that extra little sparkle that let’s you stand out from the rest.

Here are three things you can do to make your marketing more memorable:

1. Send your message in a hard to ignore format. One of the most successful mailers I’ve ever received was a “message in a bottle”. Yup – someone stuffed an ad for a local courier service in a bottle. The Nashville Predators had couriers dressed in full hockey gear deliver hockey sticks to their corporate accounts. I know these are offline marketing tips – but the next time you send an e-mail, think about how to make it different from the thousands of e-mails that will hit my inbox today (maybe an audio or video postcard)

2. Make an incredibly inticing offer. Gevalia coffee will send you a free coffee maker just for trying 2 lbs of coffee. One of my clients will donate $50 to your favorite charity just for meeting with him. If you are not willing to make an offer in your marketing campaign — much less an irresistible one — don’t waste your time or money on it.

3. Make an outrageous claim and then back it up. Dare a competitor to offer a better guarantee or service. I’ve had clients give away two free hours of computer support to new prospective clients.

Many businesses will not try outrageous marketing but they’re shooting themselves in the foot if they don’t try. Professional, corporate marketing is boring and blends in with every single competitor. If you don’t stretch your imagination and look for new ways to stand out more, command attention, and present your ideas in a more dynamic way, you’re losing customers to someone who is.

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