QUICK TIP: What’s In It For Me?
If you’ve been online for any period of time, you’ve probably tuned into the universal radio station WIIFM: What’s In It For Me?
Internet users are pretty smart cookies. They know that if they opt into your mailing list, you’re going to e-mail them. Most are very picky about the mailing lists they join.
The competition to score a name is fierce! You need to stand out to get noticed.
Create a compelling offer (a special report, a complimentary coaching session, etc) to entice your visitors to opt-in to your list.
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