Project Description
The Client approached another agency to redesign their existing WordPress blog site. The project was referred to iDeborah Marketing to completely overhaul their website to make it mobile responsive and better integrate their lead magnet: a questionnaire that assesses the level of senior living care an elderly individual may require and refer them to facilities in their area.
Using a Premium WordPress theme, iDeborah Marketing edited the theme to match the client’s existing offline branding. Our digital marketing services included the creation of a custom plugin to present a series of questions and deliver results based on user input, the design and layout of an ebook, the creation and implementation of a nurture campaign in Infusionsoft, the setup and management of the referral partner module for affiliates, ongoing campaign management for PPC marketing and Facebook advertising and ongoing content creation and blogging support.
Our Digital Marketing services also included the creation of a Facebook Page and branded header and a targeted remarketing advertising campaign to promote the senior living advisor tool. The final completed project was deployed at WP Engine
