Every online business owner knows the importance of a killer sales letter but not everyone knows how to write one that's worth reading - one that draws in the reader with their story and makes them want to buy. A killer sales letter earns its stripes by converting readers into customers 99% of [...]
My life is happily full of musicians. Must be because I'm a musician myself - been singing since I could speak. MySpace began as one of the premiere places online to promote musicians but the tips below could apply to anyone using MySpace for marketing and networking. In fact, many of [...]
By Michael Port & Mitch Meyerson Step 3: Choose the Framework for your Product or Program When telling a story, you need a framework from which to tell it. The same thing applies when it comes to product development and presentation. This not only helps you to organize the information [...]
I've decided to delay the launch of my new program: Smiling Customer Care: The No Nonsense Guide To Being An Indispensible Customer Care Specialist for a few more weeks. I want to make sure it's *perfect* so that you can get into action quickly and I need a bit more [...]
By Michael Port & Mitch Meyerson Step 2: Choose Your Role as a Storyteller There is a story you’re going to be telling with your product in order to facilitate learning and change. You need to choose the role you’ll play when delivering your information. Choose one of the five. [...]
A few weeks ago, I ran a survey about a series of video tutorials for your online business. Your answers have helped me make some changes to what I had been planning to create so THANK YOU for your valuable feedback. You've really helped me! The tutorials are well on [...]
Finally after a whole year Mark Joyner's "Word of Mouth Transformation" program is finally back, but before you click this link ... http://tinyurl.com/6lok9u ... there are some things I think it's important for you to know. 1. The above page in itself is a word-of-mouth marketing education. I strongly recommend [...]
Jeez, this really has me stumped. Not sure if you've seen this post on the Simpleology blog: http://tinyurl.com/5h8o7h Scroll down to the post titled "The Two Men Who Laughed at the Recession (Part 1)" and you'll see what I'm talking about. I have a pretty good guess who they are, [...]
Special To Partner For Profits by Michael Port & Mitch Meyerson There has never been a more exciting and profitable time to create your own information product. Recent breakthroughs in the costs of software, broadband, online hosting, and teleconferencing combined with the explosion of internet sales, makes it easier than [...]
Marketing online is simple... or is it? The debate constantly goes back and forth but one thing remains constant... Successful marketers have a system for producing winning websites. * They know what markets to target * They know how to reach those markets * They know how to create winning [...]