Step 5: Develop Your Content with a Table of Contents The table of contents provides the consumer with a framework to understand what content is to be provided, and creates a way to organize the material to ensure that you’re covering all the key points. It also allows you to [...]
As a Canadian, I've been fascinated by the US Presidential Race. Here in The Great White North, things play out differently when it comes to election time. Anyone who is paying attention knows that we're less than a month away from a Federal Election here in Canada but I have [...]
There are only 24 hours remaining until Rich Schefren unleashes his new report. The new one is called: "The Uncertainty Syndrome. How to Make Bigger . . . Faster Profits in an Increasingly Uncertain World" and is bound to be as exciting and ground-breaking as his ground-breaking "Internet Business Manifesto." [...]
I’m back with another training video. One of my clients, Eric Harrell, asked that I create a series of videos for him on how to maintain his website and he graciously agreed that I could share them with you. Here is the second of the series which will be useful [...]
I've become a bit of a Customer Service Expert. After all, I am writing an exciting new program called: Smiling Customer Care: The No-Nonsense Guide To Becoming An Indispensible Customer Care Specialist. The program stems from my 15+ years experience in Customer Care for various large corporations and online business [...]
Received a great article from Derek Gehl today about how social networking is changing the face of American politics. Reposting here as I believe there are lessons to be learned that can be applied to our own online businesses. Enjoy! How To "Socialize" Your Way To Online Success And they're [...]
By Michael Port & Mitch Meyerson Step 4: Choose a Title That Sells The title of your product or program can make a big difference in whether or not your product sells. It’s the title that initially catches the consumer’s attention and determines whether or not they look any further. [...]
Ask any successful marketer what has had the biggest impact on the growth and success of their business, and they're sure to cite the power and benefits of viral marketing. Imagine tripling your mailing list each and every time someone opts in, or having a video you created or free [...]
Today was my first day "back to school" so to speak. One of my favorite clients and close friends came back to work today and we had a long meeting to cover what he missed in his four months away. Then I spent the rest of the day writing up [...]
Need a teleclass or Q&A session transcribed? Transcribing a class that you've lead is one of the fastest and easiest routes to your first info product (whether it's a free report or sold for profit). I've used Casting Words with a few of my clients with mixed results. If the [...]
