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Seth Godin’s “>All Marketers Are Liars is the first book I’ve ever read on marketing. His simple narrative style and explanations really bring home the concept of authentic marketing. I’d already been a proponent of authentic marketing due to my work in Internet Marketing. But Seth’s book really helped me frame marketing in the context of telling stories. I’m a writer – story telling is what I do!
If you’re stuck on your marketing plan and need a fresh new way of looking at things, then pick up a copy of “>All Marketers Are Liars today!
“>Check out this title on Amazon to learn more