iDeborah MarketingiDeborah Marketing Project Portfolio

Convert Mac Website to WordPress: World Class Wrestling School

Mobile Me and various related services, ends June 30th. World Class Wrestling School had been hosting their site through the Mac Web component of their Mobile Me account and contracted iDeborah Marketing to convert the static HTML site to a WordPress based site and move the hosting to GoDaddy.

iDeborah Marketing designed a simple WordPress website using Woo Themes Canvas theme. All HTML pages were converted to blog pages. The current blog was hosted via a third-party hosted blog service. The blog was exported from the current host and imported into the new WordPress site. The new blog contains an RSS ezine feed integrated with MailChimp as well as several VIP Waiting list optins. Navigation was streamlined to group pages of similar content together.

The project was then deployed on a GoDaddy hosting account as requested by the client. DNS settings were updated to remove the forward to Mac Web. By eliminating the external blog service, the client is saving over $300 annually and has more control over how his content is published and distributed.

Ezine Design & Video Editing: Guilt Free Mothering

Francoise Everett is on a mission to empower mothers to release the guilt and frustration they experience when trying to manage the demands of the business and ensure that they are meeting the needs of their children.

iDeborah Marketing has been working closely with Francoise for several months, acting as Virtual Event Manager, online business consultant and strategist as well as implementing a weekly marketing schedule of broadcasts via 1ShoppingCart and updates to her tribe of mothers.

As part of the ongoing online marketing assistance and implementation, iDeborah Marketing designed a simple eZine matching the look and feel of the new Guilt-Free Mothering website.

The premiere issue of the Guilt Free Mothering eZine included a video blog post which required the design of a video splash screen, adding an audio intro and editing and splicing snippets of video together. The video was then posted to YouTube, shared with Facebook and Twitter followers as well as Pinterest followers as part of the inbound traffic marketing strategy.

WordPress Site Design: Gloria Boyne

Gloria Boyne is embarking on an exciting new career path. After experiencing tremendous success in the Direct Selling Industry, Gloria is eager to share her skills and expertise with others in the Direct Selling industry.

iDeborah Marketing designed a simple but effective WordPress site for Gloria and wrote much of the on screen copy based on the video files supplied by Gloria and her mentor, David Cooper. iDeborah also recommended an e-commerce solution and is working with Gloria to ensure that an automated follow up sequence is in place for her product sales and coaching programs. The new site is hosted through iDeborah Marketing’s managed hosting service. Future plans for the site include a newsletter opt-in offer and follow up sequence, social media management and marketing, as well as hosted webinars and training events.

The Pathfinder Method Checkout Branding

Even if you use a third-party vendor to process your e-commerce activities and orders on your website, it’s important to brand your checkout pages to offer your website visitors a seamless brand experience when they purchase a product or service online from you. The Pathfinder Method is a service offering from Jason C. Brown. Jason contracted iDeborah Marketing to brand the checkout pages for 1ShoppingCart and Paypal. As Jason operates two distinct brands with unique looks, the challenge was to create a checkout page that blended both offerings. iDeborah Marketing created several samples until the right combination was set for the checkout page and then modified both the template settings within 1ShoppingCart and Paypal to apply the brand elements.

WordPress Site Design: Bodyweight Warriors

Zach Even-esh is looking to increase sales and exposure of a signature product and low cost entry point into his marketing funnel. He retained the experts at PPC xPress to help refocus the marketing of his Bodyweight Bodybuilding Secrets course to comply with Google Adwords PPC marketing guidelines.

As the Webmaster and site designer for Underground Strength Coach, iDeborah Marketing participated in all the teaching and strategy webinars conducted by PPC xPress to understand how to structure the new site and brand to be in compliance with Google’s Advertising Guidelines.

iDeborah Marketing was responsible for creating the new FTP account on the host virtual dedicated server, installing WordPress and selecting a basic theme and installing plugins to offer the desired functionality. iDeborah Marketing then implemented the graphic elements provided by the team graphic designer and customized the theme files to match the look and feel set forth by the designer.

After each strategic webinar, iDeborah Marketing quickly implemented the recommendations set forth by the PPC team. Various pages including the terms of service, privacy policy and disclaimer were composed by iDeborah Marketing and sent to the client to revise. In many cases, the pages were launched without additional edits. Suggested best practice features such as a star rating system and review system were sourced with WordPress plugins to model the services offered by third party vendors.

Guilt-Free Mothering: Landing Page Design

Guilt-Free Mothering is a unique and empowering coaching service that is dedicated to supporting mompreneurs create a business that allows them to meet the needs of their family and their experience fulfillment and financial success in their business.

Guilt-Free Mothering retains iDeborah Marketing on a monthly basis to provide ongoing assistance with technical and creative projects as well as expertise in online business growth and marketing strategies.

A recent project involved designing a landing page to capture subscriber interest in a preview teleclass to promote an upcoming live five week group coaching program. iDeborah Marketing coached Guilt-Free Mothering through the elements needed for the landing page and opt-in sequence and executed the marketing timeline recommended by her business coach.

Marketing milestones were tracked via Basecamp and iDeborah Marketing worked to ensure that Guilt-Free Mothering was aware of the full marketing schedule and remained on track in delivering copy for broadcasts, landing pages, and replay notices. On the few occasions that the project got off track (as a busy mom, sometimes family needs take presedence), iDeborah Marketing adjusted the marketing timeline to suit the interruption or composed broadcast text to be revised by the business owner to aid with keeping on task.

BJJ Workouts: Podcast Setup & iTunes Submission

BJJ Workouts is looking to increase its visibility and reach by publishing a regular podcast via the BJJ Workouts website as well as making it available to new listeners / subscribers via the iTunes Store Podcast category.

BJJ Workouts retained iDeborah Marketing to install the required plugins for both the BJJ Workout website and an additional website published by the same author and to complete the submission process for inclusion in the iTunes Store.

iDeborah Marketing installed and configured the WordPress Podpress plugin, setup the podcast feed and made modifications to the look and feel of the podcast player. Graphics were selected to represent the podcast in the iTunes directory for both podcasts and an initial podcast was published to the WordPress site. The podcast was then submitted to iTunes for their consideration following the established iTunes submission process. Once the podcast was submitted, we tested the search and subscribe process to ensure that all functioned as expected and prepared a step-by-step training video to instruct BJJ Workouts on how to submit future episodes.

Your Style, Your Way 1-Day Workshop Salespage Design

Total Image Consultants is celebrating 25 years in business with a series of special events and offers in 2012. Part of the year-long celebrations include a live 1-day workshop in beautiful Tyngsboro, MA called “Your Style, Your Way“.

iDeborah Marketing worked closely with Total Image Consultants to design a temporary salespage while the Total Image Consultants site was being redesigned. Images were sourced to enhance page content and add a unique sense of flair to elements as mundane as bullet points. A marketing calendar was designed and shared with the chief copywriter for the project. Copy provided in Word format is converted into HTML for the various marketing pieces required: autoresponder, solo broadcasts, early bird sale notices and ezine mentions (delivered through 1ShoppingCart).

Turning Conversations Into Clients Launch Campaign

Product or program launches can be tricky to pull off without a hitch but with the right planning and step-by-step checklist to follow, a successful launch can easily be achieved. Barb Wade Coaching recently launched a group coaching program as a follow up to the month long telesummit that was held earlier this year.

Instead of following up the telesummit with an program pitch, Barb Wade, and her partner Tim Wade, decided that it was best to build a bit more trust with the new names on the database before pitching them a program.

Most of the campaign was managed by Tim Wade himself with assistance from iDeborah Marketing on setting up the products in 1ShoppingCart and ensuring that the correct links were on the order pages and that affiliate commissions were calculated properly.

iDeborah Marketing created a full pay and payment plan option for the Turning Conversations Into Clients group coaching program and ensured that the correct autoresponder sequence was attached to each product. The order URL was added to the Turning Conversations Into Clients salespage and a test order was placed to ensure that the entire sales sequence worked and the correct autoresponder was delivered. iDeborah Marketing also created custom template for the checkout page to add additional information to the top of the order form to reinforce what the client would be receiving and how to get in touch should they have a problem or a question about their order.

The Mothering On Your Own Terms Telesummit

Francoise Everett is hosting her first telesummit aimed at laying new tracks here to release guilt and embrace the new paradigm of motherhood – greater peace, passion and prosperity. Mothering On Your Own Terms Telesummit is a month long event in which Francoise will interview one special guest daily so as to make the summit easy to fit into a business mummypreneur schedule.

Francoise Everett hired retained iDeborah Marketing as Virtual Event Manager for the 30 day telesummit. Event Management included several technical aspects such as setting up the affiliate program in 1ShoppingCart, designing the broadcast template, composing the text for the main autoresponder, creating all the events in Instant Teleseminar and embedding the iframes on the Speaker Page for replays and live streaming, as well as designing the Speaker Information page. Event Management also included co-ordinating with all speakers to obtain information required for the mini-site as well as ensuring they received promo copy to help market the event.

BJJ Workouts: WishList Membership Program Setup

BJJ Workouts is dedicated to the athletic development, fitness, well-being and performance of all BJJ (Brazilian Jiu-Jitsu) players worldwide.

BJJ Workouts retained iDeborah Marketing to help tweak an existing membership program using the WishList Membership plugin for WordPress. They also requested the creation of a new membership program that would featured a sequential release of content once per week over the course of six weeks.

iDeborah Marketing set up both membership levels as well as the sequential upgrades using WishList. Protected pages were created for each program as well as the components that were being delivered and added internal navigation to enable members to easily find their training and bonuses. Once the memberships were created, iDeborah Marketing ensured that member registration and sequential upgrades functioned as expected.

Relax & Get Rich: Video Series Creation

Relax and Get Rich is dedicated to teaching the principles of relaxation to help business owners reduce stress and increase their income.

Relax and Get Rich retained iDeborah Marketing to convert an existing audio tips series to video format.

iDeborah Marketing designed the video template for the series and selected the visual images to be used to highlight the key concepts of each teaching in the 21 Myths of Relaxation series. The slides were designed in PowerPoint and synchronized to the existing audio file which was edited with Audacity to remove an outdated intro and outro and add a new outro for each audio in the series.

The Sassy, Savvy & Stylish Virtual Summit

Total Image Consultants is celebrating 25 years in business with a series of special events and offers in 2012. A key event to mark the anniversary is The Sassy, Savvy & Stylish Summit, a virtual summit consisting of three one-hour long conversations between Ginger Burr and three passionate guest experts.

iDeborah Marketing worked closely with Total Image Consultants to manage all aspects of this virtual event: developing copy for the landing page, managing speaker assets, writing and submitting four different press releases, distributing promotional copy to speakers and affiliates, creating tweets and other social media status updates, composing text for the main autoresponder, reminder and replay broadcasts (delivered through 1ShoppingCart), selecting the teleseminar technology (sourced from Instant Teleseminar) and moderating the live calls.

WordPress Theme Customization: Internet Marketing Chesapeake

Internet Marketing Chesapeake is an exciting and fresh company focusing on implementing cutting edge new media marketing and mobile marketing solutions for the small business owner.

Internet Marketing Chesapeake retained iDeborah Marketing late last year to help tweak the website for their new business initiative. As Internet Marketing Chesapeake had already selected a domain name and website host and had already installed WordPress, the only thing left to do was to customize the theme and populate the site with their content. The homepage for this theme allowed for rotating images so we worked together to replace the stock images that came with the Super Clean theme. Unlike some other WordPress themes, where the homepage content is built through a WordPress page, the Super Clean theme required that the content be built through the index.php.

iDeborah Marketing populated the main sections of the new site and integrated an aWeber opt-in form. Some custom coding needed to be done with the form in order to make it function well with the theme. They had also selected a contact form plug-in that wasn’t as robust as the cForms plugin which we installed and configured for him. Once the site was built, iDeborah Marketing conducted a one-on-one video training session so that they could learn to maintain the different areas of the new site that required modifications to the php files or the CSS files.

WordPress Site: Rena Tarbet

Rena Tarbet delivers inspiration to achieve your fullest potential like no one else. Her no-nonsense upbeat take on life makes her one of the most sought after speakers worldwide.

iDeborah Marketing was contracted to create a new WordPress Site for Rena Tarbet. Working closely with Rena’s team, iDeborah Marketing customized two WordPress templates to match Rena’s existing branding.

iDeborah Marketing also consulted on the selection of a premium internet merchant and shopping cart system to enable Rena to offer full e-commerce services through her WordPress site. Future site developments include a private membership site and forum.

Web Server Administration: Zach Even-esh & Underground Strength Coach

Zach Even-esh, the creator of the Underground Strength Training systems, launched a product earlier this year with a colleague. As part of the development, a custom salespage was to be hosted on Zach’s main website and sales were to be managed by his shopping cart. Zach first contracted iDeborah Marketing to tweak his existing blog page template within the QuanSite system. Using the MarketingPro Page Module, a customized stand alone page was built on the main website and integrated with the 1ShoppingCart System.

The product launch was a success and lead to additional product developments and the growth of the Underground Strength web assets necessitated the consolidation of the various web profiles on a Virtual Dedicated Server from GoDaddy.

Zach Even-esh already had an unused Virtual Dedicated Server account. iDeborah Marketing managed the migration of existing single domain hosting accounts to the new Virtual Dedicated Server. Six individual hosting accounts were moved over to the new server. Zach’s main website required migration from a custom hosted blogging platform to a self-hosted WordPress installation. With a busy launch calendar, it was decided that the migration of the main website profile would be postponed until June 2012 when the marketing calendar allowed for development time.

iDeborah Marketing remains an active web designer and web server administrator for Underground Strength Coach. What does that mean?

Zach Even-esh is one of those dream clients who gives us a project and allows us to get our geek on.

iDeborah Marketing provides Zach Even-esh with sales page design services, landing page design services and as needed maintenance services. We’re always an e-mail or tweet away when something needs to be tweaked on Zach’s site and can clean up wonky code lickety-split!

WordPress Import: A Hope Filled Future

Shelley Grieser is an expert on divorce. As a child of divorce and a divorcee herself, she offers invaluable guidance and support during an often difficult and trying time.

IDeborah Marketing was asked to create a new WordPress site for Shelley’s online presence. With a teleclass series looming around the corner, Shelley was facing technical challenges with her current site building platform and opted to move her business rather than risk further delaying her launch.

IDeborah Marketing consulted on the web host selection, installed WordPress and several new media plugins, imported her content from her existing site building platform, installed and customized Shelley’s preferred template and will continue to work with Shelley to ensure that her salesletter is ready for launch.

WordPress Site: Daman Strength Camp

Daman Strength Camp is a garage gym and training center that serves a select group of elite athletes to improve strength and athletic performance.

Rick Daman contracted iDeborah Marketing to add a blog to his existing static website. In working with Rick to assess his needs, it was determined that a full WordPress site would better serve his needs and comfort level with technology.

The Daman Stength Camp HTML site was converted to a full WordPress blog site to enable Rick to publish updates to his website without having to contract a web designer for minor changes. Easier publication methods will allow Rick to keep his WordPress site current and incorporate new testimonials as well as add new pages to support his offline gym.

Once the site conversion was completed, iDeborah Marketing met with Rick to conduct a personalized training session customized to his level of expertise. Additional training sessions will be provided during the coming weeks to support Rick as he learns the ins-and-outs of his new WordPress site.

Blog Import: Fit & Fab Mama

Sarah Vassos is a busy mom to two adorable toddlers. She was inspired to start her blog to share her story with other mom’s who want to make healthy and nutritious meals for their family.

Fit and Fab Mama contracted iDeborah Marketing to transfer her existing Blogger Blog to a self-hosted WordPress Blog. We selected a template to start off her site and will be working with Sarah in the coming months to customize her site skin. We installed the latest new media marketing plugins for the Fit & Fab Mama site as well as completed the import of existing blog posts from Blogger. Bay Street New Media will also be conducting some live training webinars to get this busy mom and newbie blogger up to speed on the power behind her new media optimized, self-hosted WordPress site as well as some social media strategies to grow her tribe.

Consulting Services: The Raw Divas

Now here’s an online business with heart! They’re sassy, gorgeous and fun and care a great deal about delivering outstanding services to their tribe.

iDeborah Marketing gets called on from time to time to offer counsel and guidance. As a busy mompreneur, Tera Warner doesn’t have the time to keep up with the latest trends in online business and new media. That’s why she relies on the expert guidance that iDeborah Marketing can offer. Our Pay-As-You Go Consulting Services offer the beginning entrepreneur support on an as-needed basis.

There’s no formal coaching arrangement or minimum hourly requirement. If The Raw Divas need us, they send us an e-mail and we schedule a call. That allows Tera to manage her marketing expenses and budget for the call. It’s like having a Strategic Coach on standby – ready to help strategize or offer feedback and guidance when needed.

Social Media Management: Tuck Self

Experience With A View is a first-of-its-kind teleclass series that promises to be a life changing event for all participants.

iDeborah Marketing was engaged by Tuck Self, one of the partners in the Experience With A View program, to assist with social media promotions and marketing leading up to the June 2010 teleclass series. Marketing and promotions included developing a series of tweets, signing up for additional social media services, writing copy for promotional broadcasts, social media activity during the preview call, writing copy for the preview call replay page and consulting with the program organizers on additional promotion strategies.

Salespage: Empty Your Cup

Cecil McIntosh can help you banish stress from your life! If you’re struggling with overwhelm, have difficulty sleeping and have stopped having fun in your life, you need to contact Cecil today! I’m serious!

iDeborah Marketing has worked closely with Cecil on the design and layout of several sales pages and modifications to his website and blog. A few of his salespages have incorporated a one-time-offer sales strategy that is designed to help boost conversions and increase sales. Bay Street New Media integrated the one-time-offer with 1ShoppingCart to ensure a seamless transaction for prospective clients.

Our services also included modifications to an existing blog skin and a restructuring of the blog categories.

Website Design: Elite Marble Restoration

Elite Marble Restoration is a marble restoration contractor in the Toronto area who specializes in marble refinishing and polishing. Elite Marble approached iDeborah Marketing to have a web presence built and opted to purchase a pre-built template to customize to their specifications.

We also designed a before and after gallery to showcase Elite Marble’s restoration and refinishing services and provide monthly maintenance and new media marketing services to keep a steady stream of tracking heading to the Elite Marble Restoration website.

Sales Page Design: Karen Knowler

Karen Knowler is one of the leading Raw Food Coaches. She manages a busy raw food coaching practice that has been experiencing an explosive period of growth.

Karen Knowler contacted iDeborah Marketing to design several salespages on her main website. The project required familiarity with the WebYep publishing system and deadlines on all projects were tight. More than a few all-nighters were pulled off in order to meet last minute deadlines.

Several projects were completed for The Raw Food Coaching, including:

a Product Page Makeover
the revamp of four salesletters to update information and tweak layout and formatting
conversion of an offline brochure into a long form salespage
integration of product pages with 1ShoppingCart

Consulting and Design: We Go Eco

We Go Eco is an innovative information service that strives to promote an eco-conscious, socially responsible lifestyle.

We Go Eco contracted iDeborah Marketing to provide business start-up consulting and design services. iDeborah Marketing consulted on corporate structure and set-up as well as planned a comprehensive web integration project to include a fully optimized website, blog and eZine.

Once the site build was complete, iDeborah Marketing created step-by-step training materials to enable We Go Eco to maintain their online presence in-house.

Consulting Services: The Rebel Belle

Tuck Self is The Rebel Belle! If you want to see some seriously fun and targeted branding, be sure to check out The Rebel Belle’s website.

We’ve been working closely with The Rebel Belle for several years and have help capture her voice and direct her online marketing efforts. In addition to assistance with blog updates, eZine Publication & shopping cart management, landing page and salespage design, iDeborah Marketing frequently writes long and short copy for The Rebel Belle and has recently planned a social media campaign.

Outside of our project work, iDeborah Marketing is often called on to offer strategic coaching and guidance. Our coaching and consulting is conducted via e-mail and telephone with the benefit being that we can quickly get into action on any recommended strategy. We meet regularly to discuss strategy and brainstorm new marketing initiatives and product development.

Online Business Management: Raw Vegan Group

If your business is growing and you’re having to turn away opportunities because you’re busy wearing all the hats in your business, it may be time to consider delegating the daily management of your business to an Online Business Manager.

iDeborah Marketing specializes in working with coaches and online business owners who are looking for consulting and support in managing the technical and administrative aspects of their business and managing their teams, creating standard operating procedures or spearheading product development.

The Raw Vegan Group of Companies retained iDeborah Marketing’s Online Business Management services to manage an online portfolio of six active websites (including sales page builds, ongoing web maintenance, blog maintenance, management of a virtual dedicated server and more!), two membership programs, an affiliate program, a support desk, an outsource team and group coaching program. Bay Street New Media also wrote copy for autoresponders and worked to implement a promotion and marketing calendar.

With iDeborah Marketing on the job, the business owners were free to six months of the year to a tropical paradise where interruptions with internet connectivity were a frequent occurrence. The business owners could rest easy, knowing that any disruptions in their internet connectivity would not translate to lost sales in their online business.