A few weeks ago, I mentioned that one of my clients was rethinking his opt-in strategy. (If you missed that post, you can read about it here).
Well I’m happy to announce that the project was completed a couple of weeks ago and ready to unveil it for you.
Get Wrestling Strength: Video Tips Lead To Increased Sales For Fast Action Takers!
Get Wrestling Strength offers strength training and mental conditioning tips to transform weak wrestlers into “pinning machines” (i.e. champion wrestlers).
As part of the new opt-in strategy (you can see the old one here), Zach recorded a series of video tips (seven to be exact) that share his best strategies for developing a winning mindset and improving speed, power and athleticism. Once visitors opt-in at his video squeeze page, they are entered into an auto-responder sequence designed to deliver one video tip daily for seven days.
Video Series Template
As part of the video tips, I modified one of the templates available as part of the Video Squeeze Page Templates to give the video series an edgy and cohesive look and feel. The templates are designed for static HTML websites so I modified them for use with the Get Wrestling Strength WordPress site.
As part of the overall opt-in strategy, Zach wanted to offer a fast action bonus to his followers. Each tip in the series offered a discount on a new ebook training program called “Workouts That Win.”
I used the One-Time Offer Manager WordPress Plugin to ensure that the discount rewarded action takers. Zach wanted the discount to be available for the duration of the series only and expire once the video tips auto-responder sequence finished.
Here’s a screen shot of the offer page for [...]