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The Real Story of the Pink Ribbon

I know you’ve seen them on lipstick and cameras and cakes and soda pop bottles skis and snow jackets and popsicle sticks.  If you follow football (raise your hand if you do… what it’s just me??) you’ve seen them on helmets and jerseys.  They’ve even been on buckets of Kentucky Fried Chicken!!!

Those little pink ribbons raising “awareness” for breast cancers have been just about EVERYWHERE!

And you know what, they weren’t even pink in the beginning!

They were peach-colored.

And they were hand made in the basement of Charlotte Haley.  A 68-year old grandmother and daughter and sister who would make these little ribbons by hand and sold them with the following note attached:

“The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention.  Help us wake up our legislators and America by wearing this ribbon.”

Originally, it was peach and it’s purpose was entirely different than it is today. It’s purpose was… PREVENTION!

Self Magazine and Estée Lauder caught wind of her campaign they tried to adopt it and “work with her.”  She refused saying they were too commercial.

After Self Magazine and Estée Lauder met with their lawyers, the decision was made to turn the ribbon pink and run on their own.

And now here we are today.

With a big pink STINK on our hands and a whole lot of cancer awareness, but almost NO prevention.

A dear client and friend of mine is committed to raising a stink about pink.  She says:

Ms. Haley, wherever you are, we’ve got your back!

In honor of the peach ribbons cut in a basement with care…
And because we believe in self-care, not cancer…
Because we [...]

No Cost Training: Get More “Yeses” in 2013

If you’re like me, you set aside some time over the weekend to catch up on your reading or engage in other tasks that are more along the “business development” lines to keep current with new trends in your field or learn new skills.

Well have I got the ticket for you this weekend! This series of interviews is designed to catapult your ability to be a “Client Attraction Rock Star” in 2013. (And I’m all about being a Rock Star!)

Right now — more than ever before — people are actively SEEKING coaches, consultants, mentors, advisors, practitioners, and the like…

And statistics prove that they’re willing to pay top dollar for the help that will change their lives!

So… what’s the catch?

Well, it’s simple. To be successful, you simply MUST know how to effectively market your business and sell your services.

You must know how to consistently “Get To YES.”

That’s why I’m thrilled to tell you about this upcoming training! 24 highly sought after guest experts, are revealing ALL of their client attraction and sales secrets in a 100% FREE VIRTUAL MASTERY TRAINING.

If you’ve been a reader for a while, you may remember that last year, I was the Virtual Event Manager for this training series. I listened to the calls (and more importantly heard the feedback from attendees) and the training and feedback was fantastic! Attendees were really impressed by the calibre of speakers participating and the quality of the information they were sharing.

Get the scoop by clicking here.

Join renowned trainers such as Suzanne Evans, Pamela Bruner, Jeneth Blackert, Rich German, Maria Andros, Heather Dominick, Eva Gregory, Brandy Mychals, Christy Whitman, Mary Allen, Kathleen Gage, Sage [...]

Quick Tip: Increase Productivity With Time Management

Do you battle the “time demon?”  I know I sometimes do.  Thankfully I’m really fortunate to work with some fantastic entrepreneurs and business coaches who are skilled at teaching others how to manage their time.  I’ve learned some great time management techniques over the years that have increased my productivity and enabled me to do more in less time.

Here’s a quick video by Gavin Preston in which he shares two of his tips for managing your time more effectively.  Enjoy!
Gavin Preston Burning Acceleration Zone: Time Management Tips

The 5 Biggest Myths of Online Video

Lou Bortone is my Go-To Guy when I want to learn anything related to online video.  He’s worked with a few of my clients to help them craft some fantastic online videos.  I’m sharing a recent article he wrote debunking the myths of online video.  Enjoy!
The 5 Biggest Myths of Online Video
Despite the explosion of video marketing, there are plenty of lame excuses why some entrepreneurs still aren’t embracing video as a promotional resource. Let’s debunk the five biggest video myths right now.
Myth #1: Video is too damn technical.
The Real Deal: Video has never been easier, and it’s surprisingly low-tech. Unlike “back in the day” when I worked at E! Entertainment Television, you do not need an editing suite full of fancy equipment. A $40 webcam or a $100 pocket video camera is more than enough to get started. Need editing software? Forget it!  Just log on to YouTube and use their editing tools for free. It’s not too techie anymore. If you can do PowerPoint, you can do video.
Myth #2: Video is too expensive/I need to buy equipment.
The Real Deal: Continuing on our earlier theme, you don’t have to invest anything to get started with video. If you have a webcam, great. If not, you don’t even need a camera to create video!  Check out the free websites like Animoto.com or Stupeflix.com to create easy videos on the fly with just photos and some music.   And remember, video hosting sites like YouTube are completely free and easy to use. Online Video has truly become “low-hanging fruit” for marketers.
Myth #3: I need to look like Brad [...]

Introducing The DotCom Mechanics Virtual Classroom

I have a special announcement for you today!

I’m ready to bite the bullet and let you in on something that I’ve been working on for the past couple of months. What I’m about to share with you is a goldmine of step-by-step training and tutorials to help you launch and grow your own online business and I’m so excited that you’re reading this message because I’ve designed these tutorials for you!

You see, I’ve been helping people just like you get past the technical hiccups that can stop them from launching a successful and profitable online business. Isn’t it interesting to learn that not only hundreds but thousands of entrepreneurs have thought of starting an internet based business but had their dreams disappear in a cloud of frustration, disappointment and defeat by the seemingly endless technical challenges along the way?

Wouldn’t it be great if you could have a steady source of simple step-by-step instructions that are so easy to follow, it’s not any more challenging than, say watching TV?

That’s what you’ll get when you become a student in the DotCom Mechanics Virtual Classroom.
Drum Roll Please…
I’m super excited to announce that I’ve just opened the doors to the DotCom Mechanics Virtual Classroom. Let me tell you a bit about how it all works.

Each month, and sometimes several times a month, you’ll receive a video tutorial that gives you easy to understand instructions on how to execute certain tasks in your online business.

Want to learn how to create an opt-in offer to help you grow your mailing list? There’s a video for that.

Or how about how to create, write and deliver an ezine? [...]

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    OptimizePress: An Easy Tool For Designing Attractive Salespages & Landing Pages

OptimizePress: An Easy Tool For Designing Attractive Salespages & Landing Pages

Designing an effective and attractive salespage or landing page got a whole lot easier with the introduction of OptimizePress.  If you haven’t heard the buzz, OptimizePress is a WordPress theme that gives online business owners with limited HTML coding and design skills the ability to create optimized squeeze pages, attractive salespages, launch campaigns, and member centers.

As an online business owner, or really anyone who has been online for any length of time, I’m sure you’ve seen your fair share of long form salesletters touting the benefits of the latest product or service.  You’ve definitely seen them, probably even read some of them, studied a handful to model your own salespages on, and maybe even bought from them.  The truly adventurous have probably even taken a stab at designing one of their own – with varying degrees of success and frustration!

It comes as no surprise that the long form salesletter is evolving.  Many marketers are beginning to use shorter pages or creating a video salesletter: a 20 or 30 minute autoplay video on a blank white page with a delayed buy button.  These pages are becoming increasingly common.  In part because of the effectiveness of video and audio.  In part because of the growing popularity of OptimizePress.
Why Do You Need Squeeze Pages and Salespages?
Anyone doing business online needs their website visitors to take a specific action when they land upon one’s website: in most cases, submit and email address or purchase a product.

Salespages and squeeze pages are designed to give your website visitors direction instruction as to what you are trying to get them to do. They’re set up to give your [...]

WordPress Plugin: WP Delayed Order Button

I’m sure you’ve seen something similar to the WP Delayed Order Button plugin in action on video salespages.  It’s a popular built-in feature of the WordPress Optimize Press theme which has been used extensively in the Internet Marketing circles for a few years now to build salespages.  I had a client recently who wanted to add a delayed order button into an existing salespage on his blog and we didn’t want to have to install a new site / theme to simply add the delayed order button functionality.  The WP Delayed Order button (a premium WordPress plugin) enabled us to enhance his existing blog to add the feature he was looking for.
WP Delayed Order Button
The WP Delayed Order Button plugin is the result of a recent trend on many video sales pages.  The tested theory behind delayed payment buttons is that the best combination when using a video salespage is to just present the video and nothing else.  When your potential buyer arrives at your salespage there should be no controls on the video.  There’s nothing that can be clicked, they can’t pause, and the only thing that the viewer can do is watch the video as its streamed, just as if it were a TV program.

The thinking behind this is that with each passing second, the viewer realizes that he or she has already invested a certain amount of time on the page and that clicking away from it would be a waste of the time they’ve already “invested” in watching the video.  There’s nothing to do but sit and watch the video (and hopefully the video is compelling enough [...]

Exactly How Disciples of Dan Kennedy Succeed So Well

Dan Kennedy and his crew just revealed a new, free video series called Renegade Millionaire.  I’ve been following the series (three videos released so far and a fourth one coming in two days – you’ll get access to the three that have been released instantly when you register) and it’s got me excited again about marketing.  I’ve been a subscriber of Dan Kennedy’s NO BS Marketing Letter for a few months now and am always impressed by what he delivers.  This video series is no different.  Below you will find an outline of the videos released so far.  I urge you to take note of what’s being shared as many who follow Dan Kennedy experience tremendous shifts in their business.  Enjoy!
How Recessions Make More Millionaires
Dan has used his decades of experience to study the past economic performance of the United States.

He was surprised to discover that most millionaires are made during, and right after, a recession.

In fact, because of the Great Recession, the number of millionaires is expected to almost DOUBLE 
in the next ten years.

Watch this video

Where Do You Go Wrong In The Pursuit Of Wealth?
According to Dan Kennedy, when you focus too much on selling stuff rather than getting customers, you 
lose your “raving fans.”

Trust me, you don’t want that to happen.

Your raving fans are your dedicated customers.

The ones you attract through smart marketing and 
truthful messaging.

The ones that listen and engage with your emails, text messages, etc.

When you have raving fans, they’re responsive.

When you watch this video, you’ll discover more about attracting buyers to your business.

Exactly How Disciples Of Dan Kennedy Succeed
In the third free video [...]

Are You Still Waiting… Or Are You Preparing For Change?

I had some downtime this weekend and caught up on some back issues of Bill Glazer and Dan Kennedy’s NO BS Marketing Newsletter.  I’ve been a member for a while and my usual strategy is to shut down my computer and turn off my phone for about an hour the day that the newsletter hits my mailbox but sometimes life gets in the way.  I was about two issues behind so as I waited on a batch of bread to bake, I sat down and read through the November and December issues.

The November issue brought to mind a powerful scene from a movie I watched a few years ago called Facing The Giants.  The scene tells the story of two farmers who needed rain for their fields. Both prayed for rain but only one of them went out to prepare his fields to receive the rain.  The scene goes on to ask: Which one do you think trusted God to send the Rain?
Facing The Giants: Prepare Your Fields For Rain

I find this story to be a great parable for the New Year and, particularly, New Years Resolutions.  After all, here we stand, halfway through the first month of a brand new year —full of hope for what will unfold in the next 11 1/2 months.  Many of us ritualistically made plans and set goals for 2012… some realistic and some just a little beyond our reach.  But the trouble with some New Years Resolutions is that they’re just wishes on pieces of paper.  There’s no action plan to make those wishes come true.  It’s a Secret spoken into the wind and some [...]

Guest Post: The Top 5 Tips For Getting New Clients

Today’s guest post comes to you from one of my favorite clients: Barb Wade, The Coaches Coach.  I have been working with Barb on her upcoming Virtual Event.

Barb has invited 22 highly-sought-after guest experts to reveal ALL of their client attraction and sales secrets in a 100% FREE VIRTUAL MASTERY COURSE – the first of its kind!

The “Get-To-Yes Formula” Mastery Course is a two-week virtual event from January 18th, 2012 through Feb 1st, 2012.  You won’t want to miss this!  The lineup of speakers that Barb has for this event and the information they will be sharing will be a valuable resource not only to coaches but any service professional wanting to attract clients and increase sales.

Instead of just telling you about the event, I thought I’d let you get to know Barb a bit better through a guest post. Happy reading! And I hope you’ll join us during The “Get-To-Yes Formula” Mastery Course.
Barb Wade: 5 Easy Ways To Start Enrolling New Clients NOW
As most coaches know, the bridge between a potential new client’s interest and their actually signing on to coach with you is always some kind of a powerful exploratory conversation.  There’s nothing that comes close to the intimacy that is created when you speak voice-to-voice with a potential client, exploring the tremendous cost of the problems they’re facing, and demonstrating that your guidance and expertise will solve their challenges and help them truly create the life or career that they dream of.

I call these sessions “Strategy Sessions” or “Discovery Sessions,” and again, they’re a first hand opportunity for your potential client to feel heard and understood, and to [...]