I know you’ve seen them on lipstick and cameras and cakes and soda pop bottles skis and snow jackets and popsicle sticks. If you follow football (raise your hand if you do… what it’s just me??) you’ve seen them on helmets and jerseys. They’ve even been on buckets of Kentucky Fried Chicken!!!
Those little pink ribbons raising “awareness” for breast cancers have been just about EVERYWHERE!
And you know what, they weren’t even pink in the beginning!
They were peach-colored.
And they were hand made in the basement of Charlotte Haley. A 68-year old grandmother and daughter and sister who would make these little ribbons by hand and sold them with the following note attached:
“The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon.”
Originally, it was peach and it’s purpose was entirely different than it is today. It’s purpose was… PREVENTION!
Self Magazine and Estée Lauder caught wind of her campaign they tried to adopt it and “work with her.” She refused saying they were too commercial.
After Self Magazine and Estée Lauder met with their lawyers, the decision was made to turn the ribbon pink and run on their own.
And now here we are today.
With a big pink STINK on our hands and a whole lot of cancer awareness, but almost NO prevention.
A dear client and friend of mine is committed to raising a stink about pink. She says:
Ms. Haley, wherever you are, we’ve got your back!
In honor of the peach ribbons cut in a basement with care…
And because we believe in self-care, not cancer…
Because we [...]