The Buzz Army
If you’ve been paying attention to your inbox lately, you’ve probably received a half dozen or more emails about Jeff Walker’s Product Launch Formula 3. Every major marketer has been keeping you up to date on the launch by sending out the videos that Jeff produced and the race to claim your cookie was on. Everyone is talking about Product Launch Formula 3 – and they should as it’s a good product that demystifies the secrets of product launches and helps online entrepreneurs create a launch campaign of their own. I’ve had the chance to use one of the previous versions of Product Launch Formula and helped a client successfully launch his first product following the strategies outlined in the course.
Jeff Walker did a great job of compiling all the knowledge he’s learned from the launches he’s had experience with and gives you a behind the scenes look at the types of major problems that may occur behind the official public face of launches that you normally don’t see. Product Launch Formula 3 walks you through all of the potential product launch pitfalls to make sure they don’t happen on your own launch. Problems like deals falling apart at the last minute before a launch, epic server crashes, payment processors shutting down and much much more are all explained and you’re given a road map on how to avoid them.
Product Launch Formula is a good product, the only drawback being that the price tag may be out of reach for many online entrepreneurs who are just starting their online business.
An Affordable Alternative: Create a Buzz Army
One of the strategies that Jeff Walker outlines in his Product Launch Formula is an internal launch. An internal launch is when you create a product and launch it to your own prospect list. He also talks about the other main product launch strategy: joint-venture (JV) partnerships.
If you’re a new online business owner, your prospect list may still be in the growth stage and your business may still be too small to leverage the power of a large JV launch.
But you can still get others to promote you by creating what I refer to as a Buzz Army.
A Buzz Army is my term for an active affiliate program. If you have active affiliates, they are are working hard to create buzz about your products and services. All of their tweets, blog posts, and broadcasts to their followers work to drive traffic to your products.
I really believe that if you have your own product to sell online, you only need to focus on ONE traffic strategy!
Instead of trying to do a gazillion things to drive traffic to your site, there is a very simple, very effective approach: focus on the ONE thing that really matters, the ONE thing that produces the greatest results, the ONE thing that will get you all the traffic you’ll ever need.
And that ONE thing is to…
Start, Strengthen and Spread Your Own Affiliate Program
It doesn’t get any easier than that. In fact, all the Product Launch Formulas in the world won’t help you if you don’t have prospects eager to buy your products or services. So let’s take a look at how to start your own Buzz Army:
Step 1: START Your Affiliate Program: There is one major reason why you need to start your own affiliate program that stands head and shoulders above the rest: every traffic generation concept (past, present and future) can be done FOR YOU, BY OTHERS if you have your own affiliate program in place.
Instead of you working with PPC ads and you working on the SEO stuff and you buying the solo mailings, you can get others to do this FOR YOU as a member of your affiliate program.
You need to start your own affiliate program and you need to start one TODAY!
Step 2: STRENGTHEN Your Affiliate Program: After establishing your affiliate program, it’s important to “strengthen” it. That is, you will need to train your affiliates to do all of the marketing for you. You’ll also need to provide them with marketing materials such as brandable PDF reports, articles, advertisements, banners, videos, etc.
But, let’s take this another step.
Instead of loading some marketing and training materials to your affiliate center and leaving it up to your affiliates to figure out how to use them, why not point out how to use them?
You’ll be SHOCKED to see what this one additional step can mean to your bottom line.
But, you could take it even another step further.
How about offering to personally train 10 affiliates in how best to promote your offer? You could teach one how to use ezine advertising; another how to buy PPC ads in numerous engines; still another how to distribute ezine articles.
In fact, you could even purchase a copy of the latest traffic tool or manual for one of your affiliates and get them involved in using it to promote you!
Can you imagine the impact?
Step 3: *SPREAD* Your Affiliate Program: Finally, you want to continue growing your program by recruiting more and more affiliates. As your numbers grow, so will your results.
The bottom line is simple: instead of “juggling” a bunch of different traffic ideas, a much more effective use of your time is to focus on ONE source of traffic: your own affiliate program, your own Buzz Army.
Juggling is great for clowns, but lousy for internet marketers.
Don’t be a clown when it comes to your business.
Sales Army Secrets: How to Get Your Own Buzz Army
Okay, so you know you need an active affiliate program because it’s the key to driving traffic to your site. But the process of starting your own affiliate program is a mystery to you.
Not anymore!
In Sales Army Secrets™, you will learn exactly how to start, sustain and spread your own affiliate program to get traffic to your web site!
If you want to add affiliate sales for your product (without spending a gazillion bucks on high-priced “home study courses” which leave you with more questions than money), then this is the announcement you’ve been waiting for
Everything you need to know about running your own affiliate program is included in this 105-page Sales Army Secrets™ course…
SETTING UP YOUR AFFILIATE PROGRAM. In the shortest chapter of the manual, you’ll get a quick recommendation for getting your affiliate program up and running within 48-72 hours. (Note: If you already have your own affiliate program, you can skip this initial chapter.)
CREATING AN AFFILIATE CENTER . You’ll learn the exclusive Affiliate C4™ methods for igniting explosive sales from your sales army. This is where 85% of affiliate program managers blow it and never see the sales they desire.
FINDING MOTIVATED AFFILIATES . If this isn’t THE largest list of ways to find affiliates, then it certainly is one of the largest lists. Revealed are a whopping 20 different ways to find affiliates (even “super” affiliates) to recruit into your affiliate program.
GETTING AFFILIATES TO SAY “YES” . You’ll discover exactly how to get affiliates to agree to join your affiliate program and begin promoting your offers. This is THE hardest part of the process, but it’s made super easy for you by sharing the proven effective methods the top “gurus” use.
KEEPING AFFILIATES ACTIVE . It’s never enough to find and recruit affiliates … you want them to remain actively involved in promoting your products and services for months and even years to come. In this section, you’ll learn many proprietary ideas for keeping affiliates active in your program instead of your competition’s program!
EXPANDING YOUR PROGRAM AUTOMATICALLY . In this section of the course you’ll learn some creative ways to recruit affiliates “indirectly” as you continue to multiply both the number of new affiliates coming in and the number of sales coming in!
WORKING WITH AN AFFILIATE MANAGER . More about this shortly, but there’s an entire chapter (well worth the price of the course by itself!) on the subject of hiring an affiliate manager (without investing any out of pocket expense) to run your entire program for you!
And that’s just the “broad” picture of what’s included in this one-of-a-kind (truly, “one-of-a-kind”!) course.
If you want THE authoritative digital guide on the subject of affiliate program management, with dozens upon dozens of original ideas that you’ve never heard before on how to get thousands of other people sending you traffic and generating orders for you, with information that you simply cannot find elsewhere… click here to order a copy of Sales Army Secrets TODAY!
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