The Buzz Army

If you’ve been paying attention to your inbox lately, you’ve probably received a half dozen or more emails about Jeff Walker’s Product Launch Formula 3.  Every major marketer has been keeping you up to date on the launch by sending out the videos that Jeff produced and the race to claim your cookie was on.  [...]

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Build Connections With Online Video

I’ve been dabbling with online video for a few years now.  If you scroll through the archives, you’ll find several of my step-by-step screen capture video tutorials that have been posted both on my blog as well as distributed through the different video sharing sites like YouTube and Viddler to name a few.  I’ve been [...]

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Creating an E-mail Mini-Course

In the last post, we looked at the best strategies for getting started with an automated e-mail campaign and the most important e-mails  two common formats for automated e-mail marketing campaigns: the mini e-course and the weekly tips ezine.  If you missed the last post, you can  review the automated e-mail marketing [...]

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How To Implement Your Automated E-mail Marketing

In the last post, we looked at two common formats for automated e-mail marketing campaigns: the mini e-course and the weekly tips ezine.  If you missed the last post, you can  review the automated e-mail marketing models here.
Once you’re familiar with two of the basic types your automated e-mail marketing campaign can take, select a [...]

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Automate Your eMail Marketing

Many of the business owners I work with cite a common goal when they speak about why they started their online business: the freedom to work from anywhere!   Starting your own business, especially an online business, can help you fulfill that goal.   With a laptop and an internet connection, we can work from our backyards, [...]

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Are You Reaching Your Customers?

A common complaint if you’ve been doing business online for any length of time is how to ensure that messages are actually being read.  I don’t have any hard statistics but my gut tells me (and my eyes tell me when I look at my own campaign stats or the stats of my clients’ e-mail [...]

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Lessons From Michael Jakson’s “This Is It”

I went to the movies last night.  Yes I know – shocker   I saw Michael Jackson’s This Is It and all I can say is “Wow, wow, WOW!”  I feel his loss all the more now that I realize the extent of his talent.
As I sat in the theater, mesmerized by this incredible [...]

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Copywriting Basics

Many of you have been in touch with me to share the progress on your info products. You’ve all been doing some amazing work!
Now that you have your product ready, the next step is to get a salesletter online. I’m not going to teach you the specifics of how to write copy in the next [...]

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My Virtual Dream Team

If you’ve been waiting for a spot to free up in my practice (and I know many of you have), I have great news for you!  The doors are open, come on in!
The last six months of 2008, my weekly eZine walked you through setting up a squeeze page, building a website, getting your first [...]

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Social Media Marketing Tips

If you’ve been following me for a while, you’ve noticed that in the past year (particularly in the past six months) I’ve been talking about social media and social networking.  Internet marketing, and marketing in general, is changing.  It’s taking a page from the old days of network marketing and becoming more about the relationships [...]

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