iDeborah

I love this definition:
The Irresistible Offer is an identity-building offer central to a product, service, or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up.
It’s from Mark Joyner’s book “The Irresistible Offer.”  I review it periodically when [...]

QUICK TIP: Make Your Marketing Memorable
Outregeous marketing is the latest buzz word in Internet Marketing (a derivation of authentic marketing).
How can you cut through the clutter and get noticed? Make sure your marketing is not boring or bland – if you’re outrageous, your marketing should be too. Your goal is not to offend the masses [...]

This one is similar to the Lend A Helping Hand strategy.  Yahoo Groups offer a range of topics from groups on growing your small business, writing books, finding your passion, even underwater basket weaving.  I challenge you to find one that isn’t right for what you’re promoting.  When you do find the right group, join and participate [...]

By Deborah Carraro
Today we’re going to talk about how to create an ecourse. If you’ve been online for any length of time, chances are you’ve signed up for an ecourse. Many online marketers and online entrepreneurs offer an ecourse as an incentive for opting in to a newsletter or to help promote a product.
So let’s talk [...]

I often get asked about Twitter.  I’ve been Twittering for over a year and believe it’s a great way to drive traffic to your website and blog.  The article below gives you a good overview about Twitter and why it’s good for your business.  Be sure to follow me on Twitter: http://twitter.com/deborahcarraro 
Everyone Is All A-Twitter About Twitter
By Jennifer Horowitz (c) 2008
I [...]

This is a great tip and easy to implement.  Make sure your blog has an RSS feed so if you capture a reader you don’t lose them if they forget to bookmark your site or blog.  Use a service like FeedBurner or FeedBlitz so you can track how your following grows.  And be sure to [...]

Last week, I read a fantastic post called “Exit Email Hell in 3 Steps” on Mark Joyner’s Simpleology Blog that outlined the great steps to cut down email overload.  He had three simple steps to exit email hell and make us more productive:

Dump your current email address
Set up five new email addresses to handle the [...]

Whether you run a hotel or a retail store or a parts supply store, things change when you find out the Pope is coming for a visit.
If you’re in business, then you’ve got customers. And if you’ve got customers, you must give yourself a gift… Take a minute out of your day to read Seth [...]

By Deborah Carraro, with special thanks to Eben Pagan for the inspiration
Last month, I was tied to my laptop. Okay, most of you who know me personally just giggled at that statement because I’m never too far away from my computer but last month was exceptional.
You see, one of the marketers I respect the [...]

Split testing is a great way to tweak your webiste copy and salespages.  Let’s use the example of a salespage.  Say you want to test which headline converts better (i.e. results in more sales).  You would create two salespages with the exact same copy with the ONLY difference between them being the headline.  Then you could [...]