Before you sit down and write the first word of your next blog post, stop and think about what you want to accomplish with your post. What’s your goal? How is this blog post going to help you move forward with your business?
Here are some questions you may want to ask yourself:
All of the above are examples of goals for your blog posts. It's by no means a comprehensive list; I’m sure you can add a few more. The important thing to remember is that you are aware of what you’re trying to accomplish with your post.
When I write sales copy, I start with the end in mind. The same writing rule can be applied to writing a blog post: start with the end goal in mind. If your goal is to get the attention of a big brand you’d like to work with, for example, think about a post you can write about your experience with one of their products.
If your goal is to grow your list, think of a topic that’s complimentary to your opt-in offer. Write the content and then transition into an invitation to join your list and download the free report.
Do you see how much easier it is to craft goal driven blog posts when you know what your goal is before you sit down to write? You can reverse engineer the entire process and make sure everything flows well and leads your reader to whatever action you want them to take at the end.
Being able to do that is pretty powerful stuff. It allows you to craft different posts strategically. Write a post that helps you grow your reach. Then work on one that starts the conversation with new readers. Next work on getting them on your list and finally make them an offer. Intersperse this with posts that help you get the attention of potential JV partners and Brands and you’re all set to not only grow your blog and your audience, but make money blogging as well.
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