People buy from those they know, like, and trust. Successful entrepreneurs have spent years building trust with their followers in addition to attaining some degree of expertise in their fields. I have seen it time and time again with online entrepreneurs who are new to their particular industry. They may genuinely liked by their followers, but with only one year of experience, they have a harder time of converting a fan into a client than someone who has ten years of experience or has written a best-selling book.
But whether you’re new to the coaching world or online entrepreneurship, developing your expertise is a never-ending task if you want to establish a well-known brand or position yourself as the go-to expert in your field. Your expertise grows every time you are interviewed and every time you are booked for a speaking engagement. If speaking isn’t your thing, you can still expand your expertise by writing a book or contributing to a crowd-sourced article or even winning awards.
But is there such a thing as having too many credits or accolades to your name?
The answer ultimately boils down to the tone of your message.
Accolades are regularly listed on your resume, right? So there’s nothing wrong with listing them on your LinkedIn profile or website because they elevate your expertise and credibility.
But there’s a fine line between showcasing your expertise and bragging.
Work Hard & Stay Humble
Chances are you are in business because you care about helping others. If you are here to serve, being humble will draw people to you naturally. If your message comes across as being braggadocios or if you feel the need to constantly put others down by making your accomplishments sound more important than those of someone else, then you have crossed the line from showcasing into showboating.
New clients want someone they can relate to, not someone who comes across as better than they are. Therefore the tone of your message is crucial to how others perceive you, which, in turns, colors their perception of whether they trust you enough to work with you.
Establishing your credibility as an expert requires just as much attention and planning as any other aspect of your business. That’s why I’ve released my newest planner titled “Step Into The Spotlight.” Inside you will find nine actionable steps and exercises to complete to help you organize your thoughts and consider how to best position yourself as an expert in your field. Don’t miss your chance to snag it!